Role: I led the business development and user experience strategy for the flagship ensoVerse platform: spruce. I worked closely with a motion graphics designer and two highly skilled developers to build out the core functionality that would plug into existing real-estate brokers’ apps.
Challenge: The platform would save time and reduce stress for buyers, sellers, and agents by reducing physical tours and by leveraging emerging technology including Virtual Reality. In this highly competitive space, time-to-market was paramount.
Strategy: By leading ongoing user experience research and design while managing agile application development process I would ensure features were prioritized appropriately.
Results: In 14 months, spruce core technology was successfully integrated into nationally recognized real estate companies' apps.